Inside Insight 2024

18 years ago, we partnered with VMA group to produce the very first comprehensive study on the IC profession. Now, we partner with them again to explore the changes (and the constants) of IC throughout the years.

Inside Insight is VMA Group’s comprehensive benchmarking report, based on insights from nearly 600 UK-based internal communications professionals.

With commentary from key internal communications leaders and observations from VMA’s own team of internal communications recruitment consultants, this report zeroes in on emerging trends, opportunities and challenges within the sector.

Over the years, VMA Group has seen the internal communications sector continuously develop. This 10th anniversary edition of Inside Insight steps back in time to 2006 and shows just what has changed (and what hasn’t) in the world of internal comms.

Download a copy of the full report to explore the state of the IC

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Inside Insight 2024

18 years ago, we partnered with VMA group to produce the very first comprehensive study on the IC profession. Now, we partner with them again to explore the changes (and the constants) of IC throughout the years.

Latest insights

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