IC Index 2024: Trust Issue

Posted: 20-06-2024

Trust in senior leaders is nearly three times stronger when internal communications are ‘excellent’.
 

Just one of many findings to come out of our second edition of the IC Index, produced in collaboration with the IOIC.

The IC Index 2024 delves into the impact of internal communications on trust; a topic on the tip of many a tongue in today’s climate. So just how exactly do internal communications impact employee trust, perceptions of change and expectations of organisations? And perhaps more pressingly, where does AI fit in?

We surveyed 4,000 employees, conducted six senior leader interviews and ran three workshops to answer these questions and provide a view of:​

  • How internal communications can build employee trust in leaders and organisational strategies
  • The types of change that organisations have undergone in the past 12 months
  • The difference that working patterns and locations can make to trust and engagement
  • The impact of AI on work and trust
  • Why more people want their employer to take a stance on big issues​
  • And more!
     

Download the IC Index 2024 today to help navigate the changing world of internal communications and inform your next steps.

For more information, or any questions about the report, email ipsoskarianandbox@ipsos.com

Research and reporting team

Eleanor Austin

Jonny Crabtree

Susanna Holten

Jai McCubbin

Hanna Särekanno

Tsara Smith

Shaun Smyth

Russ Thorne

Rebecca Tsehay

 


Ipsos Karian and Box

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