IC Index 2024: Trust Issue

Trust in senior leaders is nearly three times stronger when internal communications are ‘excellent’.

Just one of many findings to come out of our second edition of the IC Index, produced in collaboration with the IOIC.

The IC Index 2024 delves into the impact of internal communications on trust; a topic on the tip of many a tongue in today’s climate. So just how exactly do internal communications impact employee trust, perceptions of change and expectations of organisations? And perhaps more pressingly, where does AI fit in?

We surveyed 4,000 employees, conducted six senior leader interviews and ran three workshops to answer these questions and provide a view of:

How internal communications can build employee trust in leaders and organisational strategies

The types of change that organisations have undergone in the past 12 months

The difference that working patterns and locations can make to trust and engagement

The impact of AI on work and trust

Why more people want their employer to take a stance on big issues

And more!

Download the IC Index 2024 today to help navigate the changing world of internal communications and inform your next steps.

For more information, or any questions about the report, email ipsoskarianandbox@ipsos.com

Research and reporting team

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