Rich Storey

Design Lead


Rich Storey - Design Lead

Rich Storey

Design Lead


  • My role in a nutshell…
    My role covers a number of things within Creative Services, but I mainly work in the insight space. Creating and designing reports, helping out with sub-reports and other collateral such as toolkits. I also cross over to the engagement side to help on campaign material and internal communications.

  • The favourite part of my job…
    It’s quite an obvious one but it’s the people we work with. It doesn’t matter which project or client you’re working with, you’re guaranteed to be working with a really strong and dynamic team. There’s real comradery. Aside from that I enjoy the variety of the job and the amount of clients we get to work with on a daily basis.

  • A typical day…
    A project would start with getting the data from A&R in an Excel spreadsheet, which we then turn into something visually engaging. We focus on telling a story, finding the right rhythm and crafting that beginning, middle and end in a way that is impactful to the end user. Throughout the process we work closely with A&R and Content to create the messaging and the narrative.

  • A personal insight…
    If you were to join the team as an insight designer, I’d say it’s not like anything you will have done before. It's quite a niche area of expertise. We’re breaking down big data and lots of information into a digestible and engaging format. It’s a specific aspect of design, but once you tap into it, it’s an interesting new world to step into.

Latest insights

The listening landscape: mapping your organisation’s maturity

When it comes to employee listening, there isn’t a one-size-fits-all approach. The key is understanding your organisation’s readiness – both to listen and to act

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Survey’s done – now what? The moment that counts and how not to waste it

No matter how much effort you put into promoting and communicating about your survey, it can all be undone by what happens afterwards.

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Creating an employee experience report every executive wants to read

You spent weeks putting together a report on your annual engagement survey and shared it with your execs. But, months later, nothing seems to have come from it. Sound familiar?

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IC Index 2025: leading with care and connection 

The IC Index 2025 is rich with data, insights and real-world implications that highlight the need for empathetic, honest and clear communication. In other words: the human touch.

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Alchemy in action: the magic of blended analytics

Want deeper insights, faster? Data Science Lead Chris Broome explores how combining data sets builds a much richer picture.

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Beyond the invite: why survey communications matter 

As part of our Steps to Survey Success series, Head of Creative Strategy Rachy McKenzie discusses the importance of survey communications campaigns.

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Employee listening is only as good as the questions you ask

As part of our Steps to Survey Success series, Senior Consultant Miles Crosby encourages us to question the questions.

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The perfect fit: why you should tailor your employee listening solution 

In the first of our Steps to Survey Success series, Consulting Director Josh Reed goes back to basics to look at getting the foundations right.

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